Link in bio for startups

The link-in-bio page built for startups and indie hackers

Demo video, signup, docs, changelog, Product Hunt, and careers — under one short URL for every founder's bio, launch tweet, and investor update.

Early-stage startups lose most of their launch-tweet traffic because the single bio link points at the homepage, and the homepage was built for desktop users doing comparison shopping. A mobile visitor arriving from a 30-second demo video does not want a hero section and a nav bar — they want the demo, the signup, and maybe the Product Hunt link, in that order.

1URL.at gives founders a free link-in-bio page that acts as a mobile-optimized launch landing. Demo video at the top (embedded inline, so visitors do not leave to watch it), signup button next, a few links to docs, changelog, and Product Hunt, and a careers or investor-update link for the broader audience. One short URL on the founder's Twitter, LinkedIn, and every cofounder's bio.

Per-link click counts tell you whether the launch audience wants the demo, the docs, or the signup most — which is real signal for what to do after the launch.

The problem with one bio link

The specific friction a startup hits with a standard bio link — and what a link-in-bio page solves.

Your launch-week bio link points at the homepage

The homepage is built for desktop, has a full nav, and assumes the visitor has seen nothing yet. A social visitor arriving from a demo clip needs the demo, the signup, and the docs — not a hero carousel.

Product Hunt, HN, Twitter, LinkedIn all want the bio link

On launch day every social channel needs its own traffic destination and they all come through the bio. Rotating the link is impossible when the link is on every cofounder's profile.

You ship weekly but the bio never reflects it

Changelog, new feature, customer story, launch week — early-stage startups ship announcements faster than the website can keep up. The bio link is stuck on last month's hero.

You do not know which channel actually drives signups

Self-reported attribution surveys are noisy. Per-link click counts from a bio page plus UTM tags on the short URLs give you a cleaner picture of which social channel brought which signup.

How 1URL.at helps

Every capability below ships in the product today. Anything on the roadmap — custom domain, public API, CSV export — is called out as such rather than implied.

Inline demo video

Upload your demo to YouTube, Vimeo, or Loom and embed it as an inline video link item. Visitors watch the demo without leaving the page, which means they also see the signup button right beneath.

Signup as a distinct, prominent button

Put the signup link second from the top with a distinct button color in the style panel. For indie products, a waitlist or magic-link signup works just as well.

Docs, changelog, and status one tap away

Link items for docs, changelog, status page, and roadmap — each gets its own button and its own click count. Per-link counts later tell you which technical audience is actually engaging.

Product Hunt, G2, and launch-day links

On launch day add a Product Hunt link at the top with a specific button color. When launch day ends, move it down rather than delete it — the votes and comments keep earning long-tail traffic.

Careers, investor updates, and about

A careers link for the hiring push, an investor-update form for a raise, and an about page for the journalists who find the bio via a tweet. Separate buttons, separate click counts.

Cookieless launch analytics

Per-link click counts tell you whether the launch audience taps demo, signup, or Product Hunt most. Public-page analytics set no analytics cookies and retain no raw IP addresses or user-agent strings.

Example link items a startup might add

A sketch of the link items most startups end up with on their page. Treat it as a starter template, not a prescription.

  • Watch the 2-minute demo

    YouTube, Vimeo, or Loom — renders as an inline video player.

  • Start free (signup)

    Your signup or waitlist URL, with a distinct button color.

  • Product Hunt

    On launch day, pin it at the top; afterward, keep it for long-tail.

  • Docs + API reference

    A direct link to the documentation landing.

  • Changelog / what's new

    A Notion changelog, a blog, or a dedicated /changelog page.

  • Careers

    A link to your careers page, Ashby, Lever, or a Notion board.

  • Book a founder call

    Calendly or Cal.com — useful for enterprise leads arriving from LinkedIn.

Example workflows

Illustrative scenarios — not testimonials — showing how a page actually changes through a real week.

Scenario

Scenario: launch-day cadence

Imagine launch day — Product Hunt live at midnight, a tweet thread at 9am Pacific, a LinkedIn post at noon, a Hacker News Show HN at 3pm. Instead of rotating the bio link four times, you keep one short URL on every cofounder's profile. Monday you lead with the Product Hunt link. Tuesday it moves down and demo takes the top slot. Wednesday docs climbs because the launch audience is now technical evaluators. The URL on every tweet from launch day keeps working.

Example workflow

Example workflow: a feature ships

Picture shipping a new feature on a Friday afternoon. You update the demo video link to the new feature's walkthrough, add a changelog entry link with the release date in the subtitle, and move signup one slot up so the conversion path is the shortest it can be. The per-link click count for the changelog entry over the next week tells you whether anyone actually cared — useful signal before the next roadmap meeting.

Scenario

Scenario: a raise announcement

Imagine announcing a seed round on LinkedIn. You temporarily add an investor-update form or a press-release link at the top, reorder the page so careers climbs into the top three (because hiring is what a raise is for), and reuse the same short URL across every platform. After the announcement week, the raise link moves down into a permanent about section and careers stays where it is.

Frequently asked questions

Can I use 1URL.at on launch day or only for an ongoing bio?
Both. The product is stable enough for launch day — public pages are served from Cloudflare edge, denormalized counters keep counts fast, and analytics writes are asynchronous. Use the same short URL for launch day and the months after.
Can I embed a Loom, YouTube, or Vimeo demo inline?
Yes. A link item of type video accepts a YouTube, Vimeo, or direct video URL and renders as an inline player on the public page. Loom works when the Loom video is set to unlisted-but-shareable; for custom players, upload the video file and host it.
Can I track signups attributed to specific social channels?
Pair the short URL in each bio with UTM tags and each channel's traffic will show up distinctly in your product analytics. Per-link click counts tell you which link the audience clicked; UTMs tell you which channel they came from.
How does 1URL.at handle analytics data for European launch traffic?
Public-page analytics set no analytics cookies and do not retain raw IP addresses or user-agent strings. Consent requirements still depend on your site configuration and jurisdiction, so seek legal advice for your specific launch.
Can I run separate pages for the product and for the founder?
Yes. The free plan supports up to 3 pages, so a product page and a founder's personal page can coexist. Many indie founders do exactly this so the product bio focuses on signups and the founder bio focuses on writing and talks.
What happens if we rebrand or change the product name?
The short URL is yours — you can keep it stable across rebrands. Update the link items inside the dashboard; every tweet, LinkedIn bio, and pitch-deck appendix that used the URL keeps working.

One page. Every link. No HTML.

A free link-in-bio page tailored to how startups use one. No credit card is required to start. Public-page analytics set no analytics cookies.

Illustrative examples. Not based on real customer data. Product limits and features are sourced from the current product facts. Registered users currently receive Premium features during launch.