1URL.at vs Rebrandly: branded link comparison (2026)

Feature comparison

Side by side across the details people check first. This comparison was verified on 2026-08-24; competitor pricing and limits can change, so confirm them before switching.

Feature	1URL.at	Rebrandly	Edge
Random short links (free)	Unlimited	Capped per month	1URL
Custom branded slugs (free)	5 slots	Limited, varies by tier	1URL
Custom domains (BYO)	Roadmap	Core feature — included at low paid tiers	Them
Multiple custom domains per account	Not offered today	Supported at higher tiers	Them
Link-in-bio page builder	3 pages free, 5 items each	Not a primary product	1URL
Click analytics granularity	Per-day and per-country	Per-day, per-country, per-device	Them
Geo breakdown	Country-level	Country-level, some region	Them
Device breakdown	Roadmap	Paid tiers	Them
Analytics retention (free)	14 days	Limited window on free	1URL
Analytics retention (paid)	90 days	Extended on higher tiers	Them
UTM support	Pass-through supported	UTM builder on paid tiers	Them
REST API access	Roadmap	Paid tiers, mature API	Them
Webhooks	Not offered today	Supported on higher tiers	Them
Team seats / roles	Single-user today	Team plans with roles	Them
Password protection	Not offered today	Paid feature	Them
Link expiration	Supported	Supported on paid tiers	Tie
QR codes	Basic QR generation	QR generation with styling	Them
Bulk link operations	CSV import (roadmap)	Bulk via API and CSV	Tie
Cookieless analytics	Yes, by design	No, cookie-based	1URL
GDPR posture (no analytics cookies)	No analytics cookies; requirements vary	Check the current site configuration	1URL
EU data residency	Cloudflare edge, no raw IP stored	Available on higher tiers	1URL
Branded click-through-rate dashboards	Per-URL and per-item stats	Mature marketing dashboards	Them
Mobile app	Mobile web first	Mobile web first	Tie
Free-plan price	$0 forever	$0 (feature-limited)	1URL
Premium access	Included during launch; no permanent price published	Multiple paid tiers, per-domain pricing above entry	Tie

Pricing comparison

A qualitative snapshot. Prices change, so the rows focus on plan structure and included features. Registered users currently receive Premium features during launch.

Plan	1URL.at	Rebrandly
Free	$0, unlimited short links, 5 custom slugs, 3 link pages, 14-day analytics	$0, limited branded links, small analytics window
Premium / launch	Launch access includes unlimited slugs, 90-day analytics, and link pages	Lowest paid tier unlocks branded domains, low link cap
Pro / Enterprise	Not targeted today	Multiple pro and enterprise tiers for more domains, users, and links

Privacy differences

1URL.at's analytics are cookieless by design on every tier — Rebrandly's are cookie-based on redirected clicks.

Raw IPs and User-Agents are never persisted in 1URL.at's database — only country, device class, and a daily-rotating hashed token.

Rebrandly offers EU-region data residency on higher paid tiers; 1URL.at runs on Cloudflare's global edge and architecturally does not retain raw identifiers anywhere.

1URL.at's redirect analytics set no analytics cookies and retain no raw IP addresses or user-agent strings.

Both vendors have public privacy policies; 1URL.at's posture maps closer to the EDPB's cookieless-analytics guidance by default.

Honest pros and pros

Not a scorecard — both tools are legitimate in their own space. These are the places each one genuinely shines.

Why 1URL.at

Analytics set no analytics cookies and retain no raw IP addresses or user-agent strings on every tier.
Five custom slugs included free, with no domain to buy first.
Link-in-bio page builder in the same account.
No raw IPs or User-Agents in our database, so migration does not move PII.
Flat single Premium tier with all core features unlocked at once.
Runs on Cloudflare's global edge for low-latency redirects.

Why Rebrandly

Mature custom-domain management with support for multiple domains per account.
Deeper marketing dashboards and UTM tooling tuned for campaign workflows.
Team plans with role-based permissions for agencies and multi-person marketing teams.
Broad REST API with webhooks for programmatic link creation at scale.
Polished QR-code styling and brand-aware link previews.
Long track record in the branded-link space, which procurement teams often recognize.

How to migrate from Rebrandly

Export your existing Rebrandly links via CSV — the export is available under the Links section on paid tiers.

Create a free 1URL.at account at /auth/register and verify your email.

Use Premium for unlimited custom slugs; CSV import is on the roadmap; otherwise pick the 5 most important slugs to recreate on the free plan.

Recreate the key slugs and destinations. Where branded-domain paths cannot be preserved, use the username-prefix pattern so your links still look distinctive.

Update any campaign trackers, tag manager entries, or scheduled posts to point at the new 1URL.at short URLs.

Keep Rebrandly's domain active until all downstream touchpoints are updated — then let the paid seat lapse and consolidate analytics on 1URL.at.

Frequently asked questions

Does 1URL.at support branded domains like Rebrandly?

Not yet — custom domains are on the Premium roadmap at the 24 August 2026 source check. In the meantime, username-prefixed slugs (e.g. 1url.at/yourname/launch) give you a recognizable pattern without domain setup.

Will my Rebrandly API integrations work with 1URL.at?

Not directly — the API surfaces are different. The 1URL.at planned API is intended to cover the core CRUD surface for URLs and link pages; do not migrate an integration until the roadmap API is released and documented.

Can I consolidate my short links and my link-in-bio on 1URL.at?

Yes. Both live in the same account and share one analytics dashboard. For marketers this means one place to see campaign clicks and one place to edit the landing bio page.

Does 1URL.at store EU traffic data in the EU?

1URL.at runs on Cloudflare's global edge. We never persist raw IPs or User-Agents anywhere, so there is no geographic PII footprint to move. If strict EU-only data residency is a contractual requirement, Rebrandly's higher-tier EU region may fit better.

Is 1URL.at cheaper than Rebrandly?

1URL.at currently offers Premium features during launch, but it does not publish a permanent Premium price. API access remains on the roadmap. Rebrandly's value is concentrated in custom-domain management, which remains on our roadmap.