Comparison

1URL.at vs Linktree: link-in-bio for creators (2026)

Linktree is the category-defining link-in-bio tool. 1URL.at is a newer alternative that bundles link pages with a full short-URL product and cookieless analytics. If you are still deciding whether a link-in-bio page fits your workflow, start with the [complete link-in-bio guide](/blog/link-in-bio-guide-2026).

At the 24 August 2026 source check, Linktree wins on brand familiarity, unlimited buttons on the free tier, native mobile apps, and a mature ecosystem of integrations. 1URL.at offers bundled short links, no forced branding, and analytics that set no analytics cookies. Registered users currently receive Premium features during launch, but 1URL.at does not publish a permanent Premium price.

Feature comparison

Side by side across the details people check first. This comparison was verified on 2026-08-24; competitor pricing and limits can change, so confirm them before switching.

Feature1URL.atLinktreeEdge
Link-in-bio builder3 free pages, 5 items eachUnlimited pages on free tierThem
Items per page (free)5Unlimited buttons on free tierThem
Items per page (paid)50UnlimitedThem
Custom short links alongside bio pageUnlimited random + 5 custom slugs freeNot a primary product1URL
Visual theme builder20+ preset palettes + custom themesThemed templates, many premium-gated1URL
Custom CSSPremiumNot offered at free tierTie
Google Fonts / typographyPremium, full Google Fonts libraryFont picks on paid tiersTie
Profile image on pagePremiumIncluded on all tiersThem
Click analytics granularityPer-day, per-country, per-itemPer-day, per-country, per-itemTie
Analytics retention (free)14 daysLimited lifetime analytics on free1URL
Device breakdown analyticsRoadmapPaid tiers onlyThem
Cookieless analyticsYes, by designNo, uses cookies by default1URL
GDPR posture (no analytics cookies)No analytics cookiesCheck the current site configuration in EU1URL
Branding / logo removalNo forced 1URL.at brandingPaid-only removal of Linktree branding1URL
Third-party ads or promotions on freeNeverCan surface promotions on free tier1URL
Custom domainsRoadmapPaid-onlyThem
Custom slugs on bio URLUsername prefix + slug on same accountlinktr.ee/username only on free1URL
UTM parameter supportPass-through on all linksPass-through supportedTie
Password-protected pagesNot offered todayNot offered at free tierTie
Scheduled / expiring buttonsLink expiration supportedSchedule controls on paid tiersTie
Payment / tipping integrationsNot offered todayBuilt-in commerce on paid tiersThem
Email captureNot offered todayAvailable on paid tiersThem
Mobile appMobile web firstiOS and Android appsThem
API accessRoadmapLimited / paidThem
Free-plan price$0 forever$0 with branding and feature limits1URL

Pricing comparison

A qualitative snapshot. Prices change, so the rows focus on plan structure and included features. Registered users currently receive Premium features during launch.

Plan1URL.atLinktree
Free$0, 3 link pages, 5 items/page, 5 custom slugs, 14-day analytics$0, unlimited buttons, Linktree branding, limited lifetime analytics
Premium / launchLaunch access includes unlimited pages, 50 items/page, and custom styling; API is roadmapStarter paid tier for branding removal, scheduling, basic analytics boost
Pro / EnterpriseNot targeted todayMultiple higher tiers for commerce, team seats, deeper analytics

Privacy differences

  • 1URL.at is cookieless by design — visitors of your link page are counted via a daily-rotating hashed identifier, not a persistent cookie.

  • Linktree's current privacy and cookie documentation should be reviewed for the features and integrations you enable.

  • 1URL.at never persists raw IPs or User-Agents; only country, device class, and a hashed visitor token reach storage.

  • Linktree's privacy policy discloses third-party integrations and advertising partners — 1URL.at has neither on the public page surface.

  • If you care about the data footprint your followers leave when they tap a button, the cookieless default is a material difference.

Honest pros and pros

Not a scorecard — both tools are legitimate in their own space. These are the places each one genuinely shines.

Why 1URL.at

  • Cookieless analytics means your followers do not get tracking cookies on your link page.
  • Short links and link-in-bio pages live in the same account, so you manage one dashboard instead of two products.
  • No forced 1URL.at branding on any tier — the free plan renders the page clean.
  • Full theme builder with 20+ presets and custom color/typography options, many available on the free tier.
  • Custom slugs on the free plan (5 included) so your short links look branded even before you upgrade.
  • Predictable single-tier Premium upgrade instead of a ladder of upsell plans.

Why Linktree

  • Massive audience familiarity — "link in bio" and Linktree are practically synonymous for creators.
  • Unlimited buttons on the free tier makes it a strong fit for creators with long link lists.
  • Native iOS and Android apps let you edit your page on the go.
  • Built-in monetization features (tipping, commerce) on paid tiers give creators a one-stop storefront.
  • Mature marketplace of third-party integrations (music, video, email, commerce platforms).
  • Large template and theme library with polished designs tuned for social audiences.

How to migrate from Linktree

  1. 1

    Open your existing Linktree page and note the order, labels, and destination URLs of every button you still use.

  2. 2

    Create a free 1URL.at account at /auth/register, confirm your email, and pick a username prefix you like — this becomes your link page path.

  3. 3

    Go to /dashboard/link-pages and create a new page; add your buttons in the same order, pasting destination URLs from Linktree.

  4. 4

    Pick a theme from the gallery or open the Style Options panel to match your brand colors, fonts, and button shape.

  5. 5

    Update your social profiles (Instagram, TikTok, X, YouTube, email signature) to point at the new 1URL.at link page URL.

  6. 6

    Keep your Linktree page live for a week or two with a single button pointing to the new URL, then deactivate it to consolidate analytics.

Frequently asked questions

Will my audience find 1URL.at confusing after Linktree?
Probably not. The visual pattern is the same: a profile block, a vertical list of buttons, your branding. Most visitors will not notice the difference, and the page loads faster because there are no ad or tracking scripts attached.
Can I import my Linktree buttons automatically?
There is no direct importer at the 24 August 2026 source check because Linktree does not expose a stable public export format for free users. The recommended path is to open both tabs side by side and recreate the buttons — most creators have fewer than 10, so it takes a few minutes.
Does 1URL.at run ads on my link page?
No. 1URL.at never places third-party ads, promotional tiles, or upsell banners on your public link page, regardless of whether you are on the free or Premium plan. Linktree has historically surfaced occasional promotional content on the free tier.
Can I use my own domain on my 1URL.at link page?
Custom domains are on the Premium roadmap at the 24 August 2026 source check. Today, free and Premium pages live under 1url.at/:username/:slug or 1url.at/p/:slug.
Is the free plan really enough for a working creator?
For most solo creators, yes. Three link pages with 5 buttons each covers a main profile, a campaign landing page, and an event page, with room for 14 days of click analytics. Creators with longer button lists will likely outgrow the 5-item cap and want Premium.

Keep reading

Related article on the 1URL.at blog

Try 1URL.at with a free account

Unlimited short links, 5 custom slugs, 3 link-in-bio pages, 14 days of cookieless analytics. No credit card to start.

Create free accountSee pricing

Official sources

Last checked August 24, 2026.

Competitor names and logos are trademarks of their respective owners. This comparison reflects the official sources above as of its last checked date and does not constitute legal or financial advice. For the most current limits, features, and pricing, consult Linktree's official site at https://linktr.ee.